Facebook is a goldmine - for those who know how to mine it Dessert Gallery bakery & Cafe is one such company. Based in Houston, Texas, it found that store visits increased by 36% because they had a Facebook fan page. Additionally, customers who were their Facebook fans spent 45% more, and company loyalty increased by 41%.
Another company, the Heartstone Inn of Eureka Springs, Arkansas, saw a 20% increase in revenue within 6 weeks of building their fan page, and a ten-fold increase to their subscriber base.
Andrew Wilkins of St. Petersburg, Florida, what about to loose his restaurant due to tough economic times in 2010. Because he had a fan page, there what hub a central for people to not only tune into and hear his cry for help, but so to pass on the message. As a result, restaurant sales went up 40%, and he was able to keep the doors of St. Pete Brasserie restaurant open, as well as attract potential investors.
What is it about Facebook fan pages that have the capability to increase business revenues, and even turn around failing businesses? Here is a list of 9 ways that marketing on Facebook using fan pages can add to your bottom line:
(1) Possibility of spreading your message virally. Though Facebook has removed its "Suggest to Friends" feature, there are other ways of spreading your message and creating a viral effect. Posting status updates that engage fans can thus engage fans' friends. When a status update is sent from a fan page, it shows up the fans' newsfeeds, and this is often how they see it. It also allows their friends to see the status update, and potentially join the fan page. There are also scripts available which allow friends to invite friends to invite friends, and so on, that can explode the fan base. And, of course, the more fans, the more eyes on your message, the more potential revenue.
(2) Traffic to your website. If you have a website with the product/service same as your fan page, linking the two together is a great way to get more traffic to the website. People visit Facebook often - every day, sometimes several times a day - to see what their friends are doing, to play games, look at photos, etc. How many websites can boast similar levels or varieties of engagement?
If a fan wants more info on your company / brand, while on your fan page, they can click on the Info tab, see links to your website, and possibly click on one. Thus, more eyes will potentially see the products and services on your website.
(3) Being engaging. Fans love to and want to be engaged. Engage them and they'll generally come back for more. Asking them to open-ended question, giving a poll, setting up a contest and announcing the winner with perhaps a testimonial from said winner, allowing fans to post comments and pictures, informing of new products, services, and specials - these upload are all ways to engage fans and keep them coming back for more. You want them to think, 'I wonder what's going on with XYZ today,' so that they check your fan page regularly for updates.
(4) Low-cost marketing with potential high yields. A fan page can cost a few hundred dollars to build, and perhaps a few hundred more to get seed fans. This in comparison to websites, which cost hundreds to thousands more, and offline businesses, which cost tens of thousands more. After the building, maintenance, which is hugely important, is done by status updates as mentioned above.
Here is an example of a status update that could lead to high yields: Let's say a fan page on spa services has 2,000 fans. A status update that says "15% discount on all services this week!" "Simply mention REWARDS when paying and we'll set you up," can bring in a surge of customers and bookings that week or longer.
Another example: A fan page about chocolate could highlight one of their products: "Famous ABC chocolate, now selling at $2 per bar, shipping included." Get some for your significant other, to celebrate special occasions, or just because. "Order here [link to chocolate store]." Say there are 5,000 fans, and 1,000 people actually see the status update. Of the latter, 50 people choose to order on average of 3 bars each. That would be $300 generated from posting that one status. In addition, friends of your fans see your status update from your fans' newsfeeds. So, let's say that 200 friends of your fans see the status update in their newsfeed and become fans. Of those, 15 order chocolate worth a total of $ 60. This means that one status update what worth $360 plus 200 fans. Now, imagine if there are 10,000 or 15,000 fans. The yield of one status update multiplies. This is the power of using Facebook for business.
5) Opt-in lists. To opt-in list is a powerful tool to grow your subscriber base and promote your products and / or services to an increasing number of customers.
Entice fans to fill out their name and email address in exchange for a giveaway or contest. The more desirable, the more sign-ups.
(6) Video. People enjoy visual stimulation. Give them something to watch that entertains, informs, and / or invites curiosity, thereby retaining their interest.
(7) Brand credibility. Seeing is believing is stamping indelibly in people's minds that a business with a fan page has a face, is a contender, can stand up and be counted. Please note: much of brand credibility has to do with the fan page being on Facebook, but other important aspects include its appearance, how many fans it has, and how engaged these fans are on the fan page. Deeply imprint a's brand all these factors more minds on people, to where they unconsciously begin to trust it.
(8) Reveal page. A reveal page is content that comes up on a fan page after fans click the "Like" button; otherwise they are not able to see it. by contrast, no-reveal means that the fans can see all content on the fan page without having to "like" the page. Subscriber rates are up to three times higher with a reveal fan page than with a no-reveal page.
(9) Setting up shop on Facebook: you can add a shop tab to your fan page. This way, fans don't have to leave Facebook to purchase a product. Between the shop tab and Facebook statuses announcing specials or highlighting specific products, a fan's buying experience is easier, which increases purchases. This is a better option than having the fan click the link to your website to make a purchase.
So there you have it nine ways to use social media marketing for business. Done right, they will build customer loyalty and ultimately generate more business revenues for your. Listen to your fans, ask them questions, give them what they want, and they'll stick around. So will your business.
Susan Reigner helps businesses build Facebook fan pages. Visit http://www.facebooklikesbuy.com/iframe-fan-page-design to get started today to your fan page. Your websites and Facebook business could be getting increased revenues and massive traffic starting a few days from now.
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