Businesses Can Learn From How Politicians Use Facebook Fan Pages

Over a year after leaving the Oval Office, President George W. Bush has launched a Facebook Fan Page. Mr. Bush's appearance on Facebook piqued my curiosity, leading me to drop by his Fan Page to see what he's doing and to look in on what other top politicians are doing on this social networking site.

Why look at politicians at all? Learning what they do on Facebook can show businesses how to succeed on Facebook. Politicians during an election year engage in a high-stakes marketing campaign. The product they sell is their own person and there is only one in inventory-if they can't sell themselves they lose. Politicians are also well-known for crafting their image and wanting only positive public opinion to maintain that image. So, what do they expose on Facebook and how do they interact with Fans on their fan pages? What can they teach us about engaging a following on a Fan Page?

Al Gore: You may be under the impression that the ex-Vice President is going to be personal and accessible on Facebook, after all his account is set up as just plain ol' Al Gore, none of that high-brow stuff of using his full birth name Albert Arnold Gore Jr. There's no mention of the Nobel Prize. The purpose of his Fan Page appears to promote environmental issues: his Info tab has only sparse information and links lead to his personal webpage and TheClimateChangeProject.org. Al and Tipper announced their separation on June 1, 2010 and on June 2 Tipper was still listed as one of his main interests on his Info tab. There are plenty of well wishes from concerned fans, hoping Al and Tipper find happiness, but there is no post from Gore. Despite developing news everyday about the largest oil spill in US history that threatens the Gulf Coast, Gore has broken his pattern of frequent posts and hasn't updated his Facebook account for over two weeks. Strategy: Stick to the environment and don't share too much personal information. Appears to be taking a break from updates.

Barack Obama: The lines blur a bit around Obama-there are two Facebook pages that post Mr. Obama's activities. Barack Obama has posts and Notes that date back to before the 2008 Presidential Election. His Info tab is as complete as any high school junior with his favorite films, music, etc. The second Fan Page that chronicles The President is The White House page. Both of these pages are exceptionally up-to-date with daily posts of appearances and issues and even recent photos of his trip to Louisiana to view the affects of the BP oil spill. Mr. Obama appears to be the first President to truly building his presidency and legacy online, but the fans who found him on Facebook during the campaign already knew that. Strategy: Committed to everyday posts and using all features.

John Edwards: It's obvious from the first glance that Edwards fan page was launched strictly as a campaign strategy. His current status is listed as running for President. The last post was in February 2008 about the time he pulled out of the campaign. His Info tab still states his marriage to Elizabeth Edwards and mentions his four children, ignoring the fifth child born out of the extra-marital scandal that became public in 2009. This is for all purposes a dead Fan Page-what's mystifying is that there are over 17,000 people who are still "fans". Why stay a fan of a Fan Page where nothing is going on? Strategy: Used Facebook for the short term goal during campaign. No commitment seen to using Facebook to maintain a public profile and manage a public image.

Hillary Rodham Clinton: Ms. Clinton doesn't have a Fan Page, only a Community Page on Facebook is a bit like an encyclopedia article chronicling her life and achievements. Neither Ms. Clinton nor her staff post comments on the page. Strategy: No Facebook involvement and Facebook presence is managed by others on her Community Page.

George W. Bush: No matter how you feel about the former president or what you think about his policies, you have to give a nod to his ability to collect over 35,000 "likes" to his Fan Page in less than 24 hours. His page is simple, no flourish of Facebook apps and his Info tab reveals only the link to the Bush Center (his presidential library) and also an Info box that states he attended Harvard and Yale. His boxes link to his up-coming book and fundraising for Haiti as well as fundraising for other organizations. Strategy: Promote his book and causes.

Who makes the best use of Facebook? The Fan Page that is so out of date it just isn't even a contender is John Edwards. Al Gore's page scores well due to his focus and using his environmental credentials to create a page that is informative and connects with people who are concerned with the environment. The super nova of Fan Pages is President Obama: 8 million fans, frequent updates, and lots of information for the presidentially-curious.

You don't have to be a battle for office or be concerned with creating an online legacy to succeed at Facebook: Start your Fan Page to connect with people of similar interests and show your dedication by updating frequently.

Vanessa Wood at Design to Spec LLC works with businesses ready to make their websites work for them. You'll find at http://www.designtospec.com more tips to accelerate your Internet Marketing. It's time to have website or a blog that will bring your business! Let this be the year you say I get business from my website!

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Making A Facebook Fan Page And Attracting More Fans

Are you interested in increasing your fan base on Facebook? Is it important to you to have a lot of people joining your Facebook page? You have come to the right place if this is what you desire. A lot of online marketers are realizing the value of making a Facebook fan page and building a large fan base. However, many of them are struggling to add targeted fans to their page since they aren't putting in any external efforts when it comes to growing their page. Learn how to grow your Facebook fans with these three simple to use tips.

1) Create an email signature that includes a link to your fan page. A good thing about email signatures is that when your email gets forwarded by someone, your signature goes along with it. This is one way to get your strategy going viral as the email begins to circulate. With email being the most common method of communicating on the web, you will find that you are communicating as an internet marketer with different people daily. Many see this as an ineffective method because they don't realize just how important every fan on your page really is. So, the more channels you use to funnel in the traffic to it, the better.

2) Ask your Facebook friends to suggest your page to their friends. This is a great way to get more fans through your friends. Then your friends can ask their friends to do the same thing to their friends. Your page can go viral as soon as a person adds you as a friend because it is instantly added to their news feed for everyone to see. If their friends notice your site and visit they might become a fan too or even join your page.

3) If you have a little money to invest, there's a good opportunity you can take advantage of. You can get lots of visitors to your fan page through Facebook social ads! You've probably seen these ads on Facebook, and they can send people to your fan page. Luckily, you can get clicks very inexpensively, so you can get by with a small budget. What's more, studies have already shown that Facebook social ads work the best with fan pages because people are more familiar with them. If you can purchase clicks for a few cents and increase your number of fans, it can be well worth it. Just make sure that you do your homework before putting in your money.

If you've ever used Google AdWords, you'll be happy to know that Facebook ads are a lot simpler, so it's no problem to set them up. It's simple enough to begin with a modest budget and do some testing with your ads, tracking results until you find a high converting ad you can keep using. There's no better way to get traffic to your fan page than Facebook social ads, as long as you can afford to spend a little money.

In conclusion, from the above article we come to understand how easy it can be for you to add fans to your page if you do it the right way. These are some fairly basic tips for increasing you fan based online marketing skills. The best way to actually see the results is by making a Facebook fan page and get started using these tips to increase your fan base.

Making a Facebook fan page is not difficult and can be a great way to grow your business and create a targeted fan base. For more ideas on growing your online presence see http://theinternetmarketingsolution.net.

My name is Jim A. Zimmermann, and I take pride in the fact that I have taught myself how to make a living on the internet. Making a living online is not easy, but there are incredible benefits that come with it. Don't be fooled by the people who tell you that it is easy, it takes a lot of hard work. If you are interested in the freedom and control that come from working when and where you choose, check out my blog

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New Facebook Fan Page

Facebook was launched in 2004 and since that time, it has kept changing its layout, designs and feature. This has helped Facebook to grow and at this moment; it has reached over 600 million users. Social networking experience of internet users has changed tremendously and all the credit goes to Facebook.

Facebook fan pages are a great source of business opportunities and it was announced that fan page layout will be changed in March 2011. The page administrators have been given a choice to upgrade to the new page layout with some added features. These upgrades can help any business to grow further over Facebook.

Features

New design and features of a fan page are somewhat similar to the new profile of a Facebook user. Let me explain the changes within a page:

Latest Pictures Showcase

Facebook page's new layout lets you display up to five image thumbnails over the top of your page, right below the page name. This image display area can only be utilized by a picture that was uploaded or tagged by the page itself. Fans can upload images but they won't be displayed over the front. Facebook has termed this area as 'Showcase Your Latest Photos'. You can hide any image that you don't want to display here.

Images play a very important role in a design. There is always a greater chance of acceptance if you use image to translate your thoughts. If you are selling products or services and Facebook page is your business identity as well, you can display your product and service images here. This will greatly increase the usability of your fan page.

Navigation Structure

The new Facebook user profile has already shifted the navigation tabs to the left side of the profile. As users have become used to of exploring the navigation over the left panel of profile, the fan page navigation has also been shifted to the left side of the page layout. Facebook has termed this as 'Navigation Where People Expect It'.

As navigation links are on the left, just like user profiles, it'll be a lot easier in terms of usability optimization. Users expect the 'Wall' to be the top link of navigation and it is. Then 'Info' tab, 'Photos', 'Discussions', 'Events' and the last tabs are your custom FBML or any other custom tabs that you would like to add to your fan page.

Page Wall

Facebook fan page wall has always been the most important tool. The previous feature of activity sharing is still there with an additional filter of which activity you want to display on top of your wall. With the upgraded design, you can show the top posts by your fans on the wall or can display the post by page as the first post to appear when someone lands over the fan page wall. Facebook has termed this feature as 'Show the Top Posts on your Wall'.

This feature has added the flexibility for a page admin to display all the activities of page itself as a featured post and page fan posts under the featured post. In this way you won't have to worry about the first post that'll be visible to a person visiting your page. The first post displayed can always be your own post.

Switch Account to Fan Page

You can switch your account to make your fan page a Facebook user itself. You'll receive notifications when someone would 'Like' and interact with you by posting something over wall or responding to any of your post. If you would like any other page, it'll appear as featured page on your profile. You can see the activity of pages that you have liked in your news feed and you can make comments, posts and can share activity over other pages as well. Facebook has termed this feature as 'Use Facebook as Your Page'.

Now this truly is going to be a remarkable feature. As a page admin, you were not able to post something over the page as a fan. All your posts were being displayed as posts or activity performed by the page. Now you can switch account and make your posts to appear as fan posts.

When you switch to be a page, you become a separate entity over Facebook. Now you can do everything that you were doing as a person. Making posts, commenting and sharing activity will enhance your visibility over Facebook and this will turn into a marketing and promotional technique in coming days.

Page Owners

This was a major difference between a Facebook group and a page. Group administrators are visible and page owners and admin were not. Now you can add yourself or any other page administrator as a featured owner of the page.

Blocklists

Spamming was a major concern of page owners and Facebook had provided a spam filter to counter it. The new Facebook fan page features also include a blocklist feature. Facebook will automatically filter some words and phrases that are considered offensive and you can also create a blocklist of words or phrases. Whenever someone will post something that includes any of the blocklist words or phrase, the post will be filtered as spam.

With new features and enhancements, Facebook pages are going to help you in promotion and marketing of your products and services. It has indeed become vital for every business owner to develop, establish and get his brand recognized with social media and Facebook plays a significant role in developing your online presence.

Waqqas Alvi is a business analyst with special expertise with online businesses. With an experience of more than six years, Waqqas Alvi is operating SEO LTD as a search engine optimization and online advertising company. SEO Limited also specializes in social media marketing and online brand establishment.

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Why Do You Want to Create a Facebook Fan Page?

Here's the reason you want to create a Facebook fan page: They generate mass exposure effortlessly!

Fan pages can easily go viral and with this intense exposure, you will be able to:

1) Maximize commissions through extended exposure

2) Build a reputation in your niche market

3) Generate MASSIVE traffic to every site you post

4) Beef up your Alexa ranking, instantly!

When you create a Facebook fan page you are essentially setting up a CENTRALIZED TRAFFIC FUNNEL for your entire affiliate campaign. And since creating a fan page is FREE, you are able to start generating exposure at no cost at all.

PLUS - you can create as many Facebook fan pages you wish!

You will also want to make sure that your Facebook profile is completely filled out and include a photo if possible, along with your website URL.

When you create a Facebook fan page... you are entirely anonymous which means that no one knows that YOU are the admin of the page.

This is a great way of promoting affiliate products as well as your own without exposing the fact that you are an affiliate.

Once you create a Facebook fan page, you will be given 100% control over it and will be able to update it as often as you like.

From inside of your Facebook account, click on "Create A Page" or subsequently, if you're logged in, you can click the link below:

Facebook.com/pages/create.php

Begin by choosing a local which is basically a category for your page:

Next, choose a name for your page. This should include relevant keywords relating to what your page is going to be about.

For example, if you are going to create a page that centers around a specific niche (like weight loss, acne, pets), you should include your primary niche keyword in the page title.

Click "Create Page"

When your page is first created it will be relatively empty and you will want to spend some time filling out additional details, including adding a photo, image or avatar that represents your fan page, and adding a description so that people searching for specific pages can find yours.

Again, use keywords when creating a description for page.

Make sure that you add your website URL into the text box as shown above. You NEED to enter in the FULL URL, otherwise the link won't be clickable.

So, My-Website.com will work.

You want to do your best to offer enough information about your fan page to encourage other people to join the group.

Once you have created your fan page you will be able to choose contacts from existing friends or from your e-mail address book and send them an automated message suggesting that they become a fan of the page you just created.

When you've created a decent size community of fans (1,000 or more), it's time to start posting updates that include your cloaked affiliate link as well as direct links to free content and resources that members of your fan page will find useful.

You want to balance out promotional updates with quality broadcast so that you are able to retain your "fans".

It won't take long to create a large community of fans, just start by inviting all of your existing Facebook friends, and then searching for new contacts using Facebook's built in search or by choosing contacts from your different email and social accounts.

You can also create as many different fan pages as you want, with each one focusing on a different niche market.

When you post updates make sure you use the status area so that you are able to generate maximum exposure from your messages.

Marcy Contessa is a MBA / Marketing business consultant for more than 15 years. She's inviting you to discover the simple secrets of how to make a Facebook Fan Page and get thousands of eager fans you can profit from 24/7 for FREE. For more info please visit: http://www.fbfanpage.net

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Make a Facebook fan page - in 5 easy steps

You might be a Facebook user and using it for personal reasons, as well as a connection with friends and family in connection to stay. It is a great tool for that, but you know that it is making an excellent tool for building a solid foundation for your business, your subscribers to increase and money online?

A good way to do this is, a Facebook fan page to make. It is easy to do if you know how and is an excellent way to promote your business. You can use them for your online business or even for offline companies and charge them for the pleasure.

A fan page is basically, where people can learn, what are you doing in this niche. It is an excellent tool for you as an expert and establish itself as a brand in a particular niche.

With it, you can create a list of fans who can then to market you. Use the tools, the Facebook, that you can use your fan page offers to sell products, CPA offer successfully, or even build your list. It is popular with marketers and companies always both a very flexible and useful tool.

5 Steps you can take to a Facebook here are fan page to make:

Step 1: Create an account with Facebook

Just go to Facebook create account and customize it with your information and profile photo. ** Remember: you can have only one profile, but can so many "fan pages" as you want.

Step 2: Create a Facebook fan page

It is hard to find on Facebook itself so simply type in Google: "Create Facebook fan page" and click on the first option, which you can see under the title "create a page |" "Facebook". Next, you choose "Artist, band, or public figure", under "create a page for".

Then choose a page name such as "SonamLama" or "YourName". Once you set up in the basic home page are only with your information and customize profile photo

Step # 3: Facebook applications

Download Facebook "Static FBML" app. This allows you an opt-in form on your page Add. All you need to do is "looking", "Static FBML" in the box and click on the option "Add to my page" on the left side. After you have added them to my friends, your sure to use "FMBL" to protect fan site so that only "fans" are allowed to see your content so they have an incentive to be your friend.

You can do this by clicking on the "just friends" feature content, is that to protect certain content for "only friends" your profile so that they are a stimulus to a friend.

Step 4: optimize your Facebook fan page

Post articles in a section where it says "Notes" or give a brief summary in this section to hop to read your fans or visitors back to your blog on this particular blog post.

Get people to your fan page. You can do this by you to "your fan page, blog and websites such as". This is awesome, because it can go viral. As soon as someone "like your page", comments, posts, video, images, etc., that inform their friends is about them and all their friends it learn... and their friends, their friends, their friends and so on...

She bring to become your friend, so you can deepen your relationship with them.

Step # 5: promote your fan page

Allow constantly post status updates on your wall that your fans know that you've created a new article, video, blog post or whatever is it, want to create. This is crucial, because your updates in Google's search results are displayed.

This get indexed and get more traffic. Actually ramp up your efforts even further and automate this process, using only a software program, refer to "LinksAlpha.com", which automatically pushes my blog posts, articles and videos to my Facebook profile and my fan pages.

If you have a blog, you should have the Facebook "Like" button at the top of each of your posts. And you should also the Facebook "Connect with me" on the sidebar of your blog (as you can see right).

There you have it, 5 steps to a Facebook fan page. But remember, your goal is to earn money, entertain not all day. Express quality content and sure that all leads in your sales funnel.

Sonam is a great believer in the doctrine of 'process' first. So not many online simply because they step by step what to do, really do not know.

Sonam Lama is a full time Internet marketer. He specialized as a profitable list building in the teaching of beginners and earn money online. He is the creator of a course called "Facebook fan page secrets", which is geared to help people master Facebook fan pages and how it can benefit their business. Get your free newsletter training here at [http://facebookfanpagesecretstoday.com/].

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Building A Facebook Fan Page You Can Boast About

Everybody's doing it, so you think that building a Facebook Fan Page is a great way to introduce the general public to your business. After all, you have a great product, your friends adore you, so it's just natural that fans will flock to your page as soon as you post.

Crickets chirping in the background...

Though that famous voice that spoke to Kevin Costner in The Field of Dreams spoke to you in your sleep, you probably woke up pretty disappointed when you realized that no one has "liked" your Facebook page.

Don't worry, you won't show up to the prom alone. Just take my advice and learn how to build an irresistibly engaging Facebook page rival to the famed Red Carpet.

Planning is Everything

If you've already set up a Facebook Fan Page, don't fear that you are doomed to epic failure. You can go back and plan your re-launch. Regardless if you have a fan page already or not, you can still work through these tips.

Brand Recognition

Enlarge your profile picture to gain brand recognition. Facebook doesn't make it well known, but you are capable of enlarging your profile picture to as much as 200 x 600 pixels. A larger picture offers you better visibility. This is a great opportunity to post your company logo or a promotional banner of any kind. You can even swap it out once a week to keep things fresh and interesting.

Diversify your tabs

You are also capable of changing your tabs to something more exciting and relevant. Before you change your tabs, you need to add an FBML application to your page. You can find tons of great tools on Facebook. One that I like to use is Static FBML application.

Once you add an FBML application, you can find the FBML tab in your page manager. In this application, you will be able to change the names of tabs and even write your own HTML code. This will allow you to completely revamp your Facebook landing page. You can even make it look like your website and link directly to it.

Another useful tab is the Twitter tab. It function as a bundle package for Twitter and Facebook. It posts your Twitter updates on your Facebook page.

Flickr tab is a great way to add product photos onto your Facebook page. If you sell clothing, dog accessories, or anything else your fans desire, entice them with tons of photos from Flickr.

Highlight Your Superstars

After all the trouble you go through to brand your product, don't forget to spotlight your team members. After all, they are an integral part of your business. Let your fans get to know the people behind the curtain and what they do to make your business work. It gives your fans a real connection to your business and also makes your team members a part of the fan base.

You can either write a weekly highlight on a team player, or you can use an FBML tab to create a bio for each team superstar. If your team is enormous, it is still important to provide a glimpse into your management world and what your staff has accomplished.

Actively Participate

How many people do you know who have set up Facebook fan pages and never log in? You may even be guilty as charged. If you are going to take the time to set up your fan page, you have to be actively engaged with your fans. That is the purpose, right?

Facebook does have one fault with its fan page system: it doesn't provide the same tools for tracking comments and posts as it does for regular Facebook pages. So, it takes a little extra effort to keep in touch with your fans. Never take for granted that you have a page available. Acknowledge that it exists because that is the only way to get your name out there.

A good practice is to wake up 15 minutes early in the morning and check your fan page. Respond to comments and emails, update your status with what you plan to accomplish that day or what promotions you are offering, and take the time to build your community. Surf around in Facebook and find groups and other fan pages with similar products and niches.

Remember that building a good fan base takes consistent attention. You don't need to turn your Facebook fan page into a second full-time job. But, regular updates are necessary to grow your brand online.

Linking your Facebook page to other sites like Twitter, your website, and a blog (if you have one) is one of the best ways to get your page out to the public and build some notoriety in social media milieu.

Want more free information? Feel free to get all sorts of top-notch internet marketing tips about Facebook Fan Page and much more on the E1KAD a blog, or visit the main Earn 1K A Day site.

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How to Get the Most Fans for Your Facebook Fan Page

You've set up your Facebook fan page, now how do you get fans or people to "Like" your page? With the average Facebook user connecting with 80 community pages, groups and events you want to be sure your page is one of those. Here are some ways to not only get started getting fans for you page, but to increase your fans if you already have a good start.

Tell People

People won't know about it unless you tell them. The easiest way to get fans to your Facebook page is to share that you have one. Tell people on your company website that you're on Facebook. If your on Twitter, tell your followers to "Like" you on Facebook and offer up a link to your page. If you have a company blog advertise your Facebook fan page on your blog and even install a Facebook link. Other ways to spread the word is to ask your email subscribers to "Like" your page or consider putting a link to your Facebook page after your email signature, that way people you interact with and who already have a vested interest will easily be able to "Like" your page.

Utilize Word of Mouth

Facebook pages work best when attention is gained through word of mouth or in the case of Facebook, when someone "Likes" your Facebook page, everyone they're friends with can see that they like your page. This encourages their friends to also "Like" your page. While this is a great concept and makes Facebook for business a very popular tool, you can take it one step further. Gently ask your current fans to share your fan page with their friends. You can do this by simply asking them in a wall post that they help you spread the word about your page.

Give Something Away

Consider giving new fans something for free. For example, if you are a diaper company, offer a FREE pack of diapers for everyone that "Likes" your fan page. Word of mouth will instantly kick in and parents will share your giveaway with other parents, and soon your Facebook fan page will be booming with new fans.

Create a Facebook Advertisement

For very little money, you can actually create and use a Facebook ad to generate new fans for your fan page. Better yet, you can target the people you are most wanting to recruit as fans and you can allow people to "Like" your fan page directly from your Facebook ad. Check out this Guide to Facebook Ads ( http://www.facebook.com/adsmarketing/ ) to help you create the perfect ad to advertise your Facebook fan page.

Jane has spent the last 12 years as an online marketing Consultant for small businesses. She is currently the VP of Marketing for http://www.designpax.com

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Fantastic Ways to Promote Your Facebook Fan Page

Businesses having Facebook Fan pages can exploit the huge potential that Facebook offers in terms of getting visitors, since Facebook is second only to Google for sheer number of visitors.

That's why not only should you have a Facebook Fan page but you should also actively promote it, and here we will tell you how:

Invite people from your Facebook Friend Lists:

Do you have your personal friends and professional colleagues segmented into lists on your Facebook home page? If you do, then you can invite these lists as groups to your Facebook fan page instead of sending individual invites. This is the easiest and fastest way to jump-start your fan base.

It is normal that you see results after a few days, people are busy in this day and age, but they will come around, maybe after a little poke.

As you add more people to your network, remember to go back to your same lists and send the invite to the new people you've added. The names of those who have already been invited will be grayed out and the invite will only be sent to your new contacts.

Find people with Facebook Search:

The updated Facebook Search feature (see the Search bar at the top of Facebook) gives you a view into conversations of your friends and status updates that may even show you who may be looking for the services you provide. There is even an option to search "Posts by Everyone," which gives you a glimpse into conversations of people who may not even be connected to you. After entering a search term, there will be a display, "Posts By Everyone." This allows you to view conversations from others who aren't in your friend lists.

Place adverts in Facebook Social Ads:

Social Ads provide advertisements alongside your Facebook sidebar that show related actions your friends have taken on the site. It is possible to tailor ads to your friends and their interests, which makes it more appealing for them to take action because you are interested as well.

This strategy needs a small budget, but can be very effective in finding your target market. It is very important to do a Facebook search with specific keywords in your particular niche to find out if it's being talked about on Facebook.

If you click on "Promote With an Ad" on your fan page, you can start a campaign. You can set a daily spending limit of something like £10 or any other comfortable amount. It's possible to run your Facebook ads for only 4 to 5 days with a £10 per day budget. Then stop the ad for a few weeks if you like and run the same ad again. This allows your fan page to grow in spurts without spending a lot of money at once.

Facebook Fan Page Twitter application:

The Facebook Fan Page Twitter application is a great tool that brings your Twitter following back to your fan page. When you post a status update, a link or a photo (you can choose) on your Facebook fan page, there will be an update to Twitter with a shortened bit.ly link back to your fan page. This is just pure genius to drive traffic from another source right to your page.

There are other Facebook and Twitter integration applications; however, this is the one that leads people directly back to your page. This gives them an option to become a fan of your page right at that moment if they click on the bit.ly link from Twitter.

Facebook Fan Box Widget:

The Facebook Fan Box Widget is a great feature to add to your blog or website. This widget allows you to show your fan base and allows others to become fans instantly. This is just one way to promote your page across several social media sites. It is important to cross-reference all of your social media sites so others can find you and your websites on other networks.

SysComm International provides focused Internet marketing services including fully managed and highly successful Search Engine Marketing and Social Media Marketing, Facebook, Fan Page, Online Communities, Social Network.

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Ten good reasons that a Facebook fan page on your blog

Facebook is a social networking forum people where-used list come and be and part of the worldwide community of created make a lot of friends according to their interests and activities. But the passage of time of this social community fan page is a part of most blogs and websites in the form of Facebook in the sidebar also become. Why is it happening and what are the reasons for the growing trends with a Facebook page on any website? To solve this query, we here have discussed ten reasons, as a result, the which it needed, has become a Facebook page on any Web site or blog.

1 Advertising through social media tool

The first and most important purpose place a Facebook fan page on your site is by this social media you tool-can promote your services or products in a flexible and attractive manner. You have the option, your company name, logo, and certain motto use, advertise for free through this huge social network.

2 Easy to update your blog fans

We know that if a person enters Facebook fan page shows from blog or site he can communicate his interest in this niche, which makes it easier for a blogger to obtain it directly to fans with it by sending updates and important information about the blog. In this way, it helps when you create your own social network on your website about your niche.

3 Great opportunity to more audience

If you like to use it post-it on the wall, a post of every Facebook Fan Club to share with their friends and other people with same interests there. This way your posts get large audiences through hundreds or thousands of Facebook pages in your blog post reposted is on their walls.

4 Can be indexed by search engines

Everyone knows that Facebook pages are not, its fan pages but may be accessed by search engines. In this way, you have a great opportunity to add keywords in your Facebook fan page to get it by major search engines indexed. A reader has login to become a fan of your page if he likes it enough, but this brings heavy online traffic in the direction of your Facebook fan page.

5 Free Facebook link

Their Facebook fan page is to combine a wonderful tool to your blog with Facebook directly as it contains a link to her. in this way, your blog will ever get a free link from the largest social network forum without cost or effort.

6 Ways to share personal information with your friends directly

Facebook fan page you can upload videos, audios and pictures there and share with your fans or friends in a more convenient manner, which had never previously visited. In this way you provide with your desired content throughout the community without money investment involved.

7 - Create your own blog community

Facebook fan page from your own blog, can the community which acts as a secondary community, where fans of the same niche can communicate with each other and share their views and ideas about the blog and his contributions to create. So, it is a healthy visitor activity on your blog without personal involvement and commitment be maintained.

8 Ways to create unlimited visitors collect

Usually against a personal profile page Eon Facebook, 5000 friends can not there but personal TOS of Facebook for advertising purposes. But in your Facebook fan page there is literally no limit to the number of fans, and here you can also you promote your business to personal gain from this growing circle of the fan club.

9 Simply aid policy with Facebook widget

Face provides also a widget that is used to promote a blog there. in this way you must not everyone individually about your online presence to inform how this widget is enough to your blog and Facebook fan page on Facebook large community to promote.

10 It is really cool to have your own Facebook fan page

In this era of social networking, if everyone is Facebook fan page expenditure the circle of his online participation above then why not you? You should use also this amusing way. So try it today and have lots of fun, as it's really cool having a Facebook fan page on your blog.

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Facebook Fan Page - Why You Need to Create One!

Facebook is now the Worlds No 1 social media website boasting over 600 million users. About half of those users go on Facebook each day for an average of 55 minutes. The average user of Facebook has around 130 friends connected to their profile page and 'Like' about 80 pages, groups causes or events. In Internet marketing terms, that's a lot of highly targeted potential customers.

Creating a Facebook fan page is very easy and more importantly they are free. You can have several Facebook fan pages created within an hour. You can make an "official page" if you are the official representative of a business or organisation or you can create a " community page" which can be about anything you choose.

They can be about places, a style of music, TV programmes, people, bands, clothing, anything you like. A page will need an interesting name and an image. A simple image can be found at a cool little site PublicDomainPictures.net.

These pages can be 'Liked' by Facebook users who either identify with your page topic or just like what your page is about and want to part of something 'special'. Facebook pages can eventually go viral creating a list of hundreds of thousands of fans. For instance, Imran Nassem has many fan pages and 2 of his are:

I hate people who lie which has 24,400 fans as I write this, and...

Driving, With the windows down with Loud Music on which has 9730 + fans.

Imran Naseem is said to earn around $2000 a month from his Facebook fan pages alone.

Another well known Facebook fan page business man is Jason Simms. Jason created a simple fan page which has over 500,000 fans and he makes around $6000 a month from marketing directly to his page fans through status updates. That's about $200 a day.

Think about it for a minute, 1 status update incorporating an affiliate product link seen by 500,000+ people for free! If just 1% of that amount of people bought the product that would be a nice little earner for 5 mins of work!

Now imagine that you had several free fan pages on Facebook all with thousands of fans! All able to see what affiliate products you are offering once you have typed it into your status box. Could you make money then? It would be a good idea to also have a website with a matching keyword rich domain name that has a 'Like' box on it to drive extra traffic to your page and you can get thousands of visitors to your page. All without the costs of using auto-responders. Your fans become your list.

So you need to ask yourself, for a few minutes work at night while relaxing on Facebook, you could be creating a second or even a first main source of income. That is why you need to create a Facebook fan page!

Start today to build your Facebook fan pages the easy way by following these easy to follow step by step instructions here http://tothepoint-publishing.com/make-money-now-for-free-using-facebook-fanpages

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Ten Ways to Build Fans For Your Facebook Fan Page

Over half a billion people belong to Facebook, and many of them are, or could be, your customers. So how do you connect with them and encourage them to connect with you? Once you've captured their attention you can make them loyal brand ambassadors and reach them on a deeper, more trusting level.

If you've already set up your fan page, make one quick check: did you set it up, or did one of your staff? If a staff member set it up, it's likely it's tied to their personal Facebook profile which means they will have full control, even after they leave! If you want to avoid this you can create a fake profile on an alternative email account. While this is technically against Facebook's regulations, it gives you more flexibility. Facebook will never find out if you use a generic name.

It's not easy to market to a user base on Facebook because the dreaded 'unlike' button is too easy to click. You must offer your fans something useful in return for their loyalty.

But that's another article and you need to get fans first.

Invite relatives and friends to become a fan. Use emotional pressure if you want to - this will give you a head start and makes sure your page doesn't look like you have no fans at all
There's a 'black hat' method you can use to kick start your 'fan base': start multiple Facebook accounts under different email addresses. This contravenes Facebook's regulations, so be sensible with it. You should be able to make 10 profiles with realistic names. Bear in mind, though, that those profiles will have no friends, so your company won't be shown to anyone else. Also, Facebook might have algorithms to detect this and may delist your page
Use Facebook's own advertising to show people that their friends are a fan of your page. This costs every time someone clicks on an ad, so set yourself a realistic daily budget
Post discount deals that are only for your Facebook fans to reward them. You can post coupons if you have an ecommerce store that supports them
If you do print advertising in magazines, newspapers or printed newsletters, include 'Become a Facebook Fan'. Give potential fans instructions how to search for you within Facebook, e.g. search 'David's Excellent Cakes' in Facebook to become a fan, and receive special deals and discounts
The easiest marketing is often overlooked - use your email signature, and that of your staff
The fact you've set up a fan page might be newsworthy to your customers, so if you have an email newsletter you send out regularly put a story in there, and make sure there's a link in all future ones
If you run an existing loyalty scheme with cards you can tell these customers about your Facebook deals. If they already have a loyalty card, they're probably the type of person who would be appreciative of and receptive to discounts
Treat your Facebook page like you would your website with a search engine optimization plan. Backlinking and social bookmarking can build the pagerank of your fan page, making it more likely to be found in Google's natural search results
Become socially visible. Make yourself a fan of other products or businesses which are complementary to yours, and comment on their walls. Never use this to market your products - only ever use it to disseminate useful, unbiased information as it's your integrity that's visible here. For example, if you supply motorbike equipment, look for fan clubs for each bike marque, motorbike clubs, race tracks, and so on. It's imperative when using this strategy to never post offers and advertising material on another business's fan page without their permission.

Once you reach around 800-1000 fans, your fan numbers will grow organically. The value of each of your fans has been estimated at around $4 per year, so it can be well worth starting your Facebook fan page and considering it a potential future revenue stream.

Darren Cottingham is an online marketing expert. He writes for blogs such as Apartments in New Zealand [http://apartmentsinnewzealand.com], and runs many Facebook fan pages, including for NZ Performance Car.

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Facebook Fan Page Role in Today's Marketing You Don't Want to Miss

Is Facebook Fan Page important?

In today's high tech advertising industry no one is picking up "Yellow Pages" to inquire about anything. More and more people are turning to online sources to search for what they are looking for. Yellow pages used to be the major life line of any business, I remember people used to plan for the new business ideas before the publish date of yellow pages, because it used to bring major exposure for your business or products.

Facebook Fan page role in Business Marketing

Just like what it used to be for yellow pages, Facebook has reached new heights of followers and that facilitate small and large business owners to reach their potential client and communicate with them directly about their needs and likes.

Now lots of people are familiar with profiles on Facebook but Fan pages are still new to them. Let me put it this way "it is the commercial site of Facebook". With Facebook Fan page one can get unlimited number of followers and it tracks the activity on your page. Tracking, that's what I love about it, I personally know if you will keep track on anything it will tend to improve.

Benefits

Creating a Facebook fan page will give you more exposure throughout Facebook, as per 500 Million users and numbers are going up on a daily basis; you don't want to miss out on the free publication to promote your product and services.

This is an enormous way to promote your business or product to your network. With the access of having unlimited followers (While regular Facebook page limits to 5000 friends) on the Facebook fan page and they can get approved as soon as they click on the LIKE button on the page and because they are public so any one come across through search engine or any other way of traffic can view the content.

Page Rewards

The reward of having a fan page can be in terms of loads of traffic to your website or blog, and since traffic brings leads, it depends totally on how effectively you market your website or blog on the social networking sites.

One can add lots of different type of content on their Facebook Fan page to keep people interested and keep coming back for more. One of the great ways is to add poll about related topics revolving around your product and services, like if you are related in travel industry then ask them about places they (Your Audience) want to visit before they die or something similar. I always suggest each and every one of my readers to insert their own personal touch to it; this will stand you out from the ordinary crowd.

Facebook fan page audience are real human beings and follow the same statistics that is 50% of them need to be told what to do and other 50% need to be ask nicely - that can be done easily by daily or weekly polls. Also discussing polls with your fans is a great way to interact on your page, this will generate credibility.

Remember we all are on Facebook Fan page to create value and trust; people always like to work or do business with who they know, like and trust.

It is always good to have fan box in your website where visitors can immediately become a fan, and number one reason to create Facebook fan page is: it is free just like usual profile page.

So let's start working on your Facebook Fan page and discover what your potential clients are looking for and how you can fulfill their needs.

Remember the key to success is to have proper education and knowledge of doing that in the correct manner otherwise you will be just wasting your time and energy while others' will be living the life you desire.

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See you at the Beaches of the world.
Good Luck and Happy Networking Online.

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Facebook Fan Pages and Fan Boxes For Your WordPress Blog

I have written in a previous article about the simpler ways to connect your blog into Facebook. Now we'll go ahead a step further than that: we'll create a Facebook Fan page.

It may sound a bit over-the-top to create a Facebook Fan page for your blog, but it could really help increase your blog's audience share. With this, you can easily interact with your fans and discuss topics from your blog or anywhere else. The following instructions will help you create your very own fan page.

First, go to the Facebook Home page. From there scroll down to the bottom of the page then click the "Advertising" link. From the Advertising page, click the Pages link. Once the page loads, click on the "Create a Page" button. The next page will let you create your fan page. You have to choose your category and type in the name of the site you'll be promoting. After that, you have to confirm that you have permission to create the page and then type in an electronic signature. This is a security measure on the part of Facebook. It is part of their Terms of Use that no user is allowed to make fake pages or "unofficial" fan pages and violators may get their accounts disabled. So just be careful.

After your page has been created, you have to customize it by putting up a logo, your blog's and maybe your own information then publish the lot. Then you can start sharing it to your friends and begin building a fan base.

The Embedded Facebook Fan Page

In conjunction to your Facebook Fan page, you can take it up a notch by embedding your fan page in you blog. You can increase your fans this way, and you can also advertise your fan page which advertises your blog. XD

Anyway, there are three ways to go about this. You can either:

1. Go large. You can show your streams and your fans. It will take a lot of space and it could be hard on your blog's real estate. If you really need to save space, then you can try the second option.

2. This just shows some of your fans and a count of the total fans you have in your page. This is the most used format in most blogs.

3. The last option takes the least amount of space and the most simplest among the three. It is just a simple button with the fan page's name and a bit telling your readers or users whether they are fans or not. If you have yet to start a fan base, I think opting for this button might be better, for obvious reasons.

Please remember though that changing the javascript to just show the "Become a Fan" button and nothing else, is against Facebook's Terms of Service. The code can be tweaked, yes, but that violation could lead to your page's termination. With that said, you can place the code in your site by going to this link. Select which items you want to include in your widget then click the "Other" button to generate the code you need to insert in your theme.

But if you want to bypass the hard coding part, then you can install the Facebook Fan Box plugin in your website. Well, whatever you decide, these will help draw more traffic to your site.

Wait for my next post about creating a Facebook Application for your website or blog. It won't be easy, but it would be cool to know.

I am a stay-at-home mom blogging about my family, my interests,pet peeves and experiences about blogging, WordPress and Facebook. Look me up at http://slackermommy.com

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Facebook Fan Pages - The Best Marketing Practices

Facebook is very quickly becoming the platform most often chosen by small businesses and corporations who want help building their brand. The reason Facebook is so popular with companies is because of its reach. If you study the growth rate of Facebook over the last few years you will see that most of the people who use the network remain pretty active. This is a good reason for any small or big business to use Facebook for publicity purposes. Everybody, even you, can jump into the Facebook ring and build a fan page of your very own for your audience to like or join.

The Facebook fan page provides a unique place for businesses and companies to build and strengthen personal relationships with their clients. Given below are 3 simple and effective Facebook fan page creation strategies that you can use right away.

Aim at creating live conversations that are ongoing. You can create these discussions by making use of the status updates and also by using the discussion app. Treat your fans like gold because they are; so just be normal, cool, and talk to them and get them at your fan page and interact with them. That is a terrific approach and strategy for simply getting to know your market audience that much better, and it also sows good will. If you allow them to say what's on their minds, then they'll appreciate that and feel good about talking to you. Once you know what people are saying you can take control of the conversation.

Sometimes you may get a dissatisfied customer but that is to be expected, and you can work to resolve the situation. The best approach is to be as professional as possible. You want to brand your page to the fullest extent, and so you also want to put a photo of something on your page that is related to the page/product/service. Facebook is definitely the biggest photo sharing site on the Internet, which means people are used to seeing pictures on it. Take your time with the picture, and make sure it's relevant and is of the highest quality.

Always market your fan page, and you can make good use of the Twitter application designed to promote Facebook fan pages. Simple really, you'll communicate, Tweet, your FB fan page marketing to your Twitter followers. Don't have any? Get some. This is how it works: Whenever you update your status on Facebook fan page (which could be a link/photo), there will be an automatic update to your Twitter account linking back to your page on Facebook. What you can do with this little gem is send targeted traffic to you fan page from Twitter. Even though there are other applications that let you integrate Facebook with Twitter, this is one of the best apps for the job.

All anyone needs to do is click your Twitter link, and then they'll magically appear on your fan page where they can become another fan. You are free to look at Facebook as the new and much friendlier Google because of the huge amount of niche traffic. There has never been an easier way to tap into massive amounts of traffic as you can do with the fun and stupid simple fan page. There are very many businesses of all kinds that recognize the potential at Facebook, and they're doing business there. You'll need to realize that using a page is like any other legitimate form of business, and you will have to make it happen.

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10 Best Practices for Promoting Your Facebook Fan Page

Obwohl Facebook phänomenalen Erfolg erlebt hat, gibt es noch viele, die nicht glauben, dass es eine gute Passform für ihr Unternehmen ihrer Branche liegt. Facebook bietet jedoch eine große Chance für alle Unternehmen, ihre Gemeinschaft der Fans zu kultivieren. Nachdem dies gesagt wurde ist es wichtig, Ihre Fanpage zu fördern, wenn Sie ernsthaft mit Erfolg. Aber wie Sie Ihres Unternehmens Facebook Seite werben?

(1) Erleichtern Sie es Publikum gerne Ihrer Fan-Seite

Vor etwa zehn Jahren begann Unternehmen Förderung ihrer Website auf verschiedenen marketing Medien, Materialien, etc.. Allerdings haben heute mehr und mehr Unternehmen ihre URL in dieser Aktionen mit ihrer Facebook Fan-Seite ersetzt. Blick auf die bevorstehende Super Bowl-Spots und sehen, wie viele Unternehmen fordern der Betrachter zu, wie sie auf Facebook. Warum tun sie das? Nun, es ist einfach... Internet-Nutzer verbringen mehr Zeit auf Facebook als jede andere online-Plattform.

Fördern Sie Ihre Facebook Fan-Seite mit anzeigen auf Ihrer Website, Ihrem Blog, und andere online-Channel, Netzwerk, oder Verzeichnis, die Sie besitzen können.

2. Erstellen Sie eine benutzerdefinierte "Like Us" landing page

Vor einigen Jahren verknüpft die meisten Formen von bezahlten Suchanzeigen Besucher, Webseite, Homepage des Vermarkters. Des Vermarkters wurde bald klar, war es eine viel effektivere Besucher auf eine Zielseite, die relativ zu ihrer Suche nach mehr war. Facebook ist nicht anders. Statt Steigerung der Besucherzahlen auf der Wand eines Unternehmens auf Facebook, ist es sinnvoller, treiben sie auf einem Custom "wie wir" Seite. Schließlich ist nicht Ihr Ziel um Besucher Ihrer Fan-Seite zu mögen?

3. Bauen Sie Ihre Marke auf Facebook

Wie bereits erwähnt, fördern Sie Ihre Facebook Fan-Seite überall, aber stellen Sie sicher, Ihr branding konsistent zu halten. Facebook bietet Unternehmen verschiedene Möglichkeiten um ihre Marke über Eindrücke. Also denken Sie daran, in Bezug auf branding das gleiche wie Ihre anderen traditionellen marketing-Bemühungen zu behandeln.

4. Anteil, Aktie, Aktien

Einer der Hauptvorteile von Facebook ist, dass es ermöglicht Unternehmen es, Informationen über ihre Produkte und Dienstleistungen nicht nur zu teilen, aber auch es erlaubt ihnen, Ankündigungen über Beschäftigungsmöglichkeiten, Auszeichnungen für das Unternehmen oder seine Mitarbeiter oder jede andere Pressemitteilung, die erstellt wurde. Unternehmen können ihre Leitbild, corporate Initiativen, gesellschaftliches Engagement, Spenden usw. teilen. Seien Sie kreativ und stellen Sie sicher, die oben genannten Elemente link zurück zu Ihrer Website.

5. Erstellen Sie Ereignisse und/oder exklusive Angebote für Ihre fans

Die eine Sache, Informationen über Ihr Unternehmen, zu teilen, aber wenn Sie, Ihr Publikum zu erhöhen möchten, Sie es Mühe machen müssen. Erstellen von Ereignissen, Festlegung Prämienprogramme und Entsendung alle Stellenangebote erhöhen das Interesse der Lüfter oder Besucher. Denken Sie daran, Ihre Facebook-Seite eine Erweiterung Ihrer Website.

6. Verwenden Sie Ihrer Fan-Seite zu überqueren Markt und Förderung Ihres Unternehmens auf anderen online-Plattformen

Hinzufügen von Schaltflächen mit Links zu Ihren anderen social-networking-Seiten oder Kanäle wie Twitter, ist YouTube, Flickr, LinkedIn, etc. eine großartige Möglichkeit, Ihre Eindrücke zu erhöhen. Darüber hinaus können Sie Links zu Ihrem Blog, Artikel, Banner-anzeigen, Verzeichnisse, Bewertungen usw. erstellen. Machen Sie es einfach für Ihre Besucher, Sie zu finden.

7. Maximieren die wertvollsten Immobilien von Ihrer Fan-Seite

Forschung hat bewiesen, dass die Fläche Ihrer Facebook-Seite, die am meisten Aufmerksamkeit erhält der Logo-Bereich. Die meisten Unternehmen legen automatisch ihr Logo, wie von Facebook angewiesen. Allerdings macht es mehr Sinn, nicht nur Ihr Logo enthalten, sondern auch hinzufügen Ihr Slogan, den URL oder irgendetwas anderes, das Sie zu Ihrem Publikum vermitteln möchten.

8. Links, Links und weitere Links!

Ich habe mehrmals die Bedeutung der Schaffung von Verbindungen auf Facebook erwähnt. Es kann nicht genug betont werden, dass es entscheidend für Ihre Inhalte ist enthalten Hyperlinks, Schaltflächen und Bilder, die Ihre Fans fahren Sie mitnehmen möchten. Wenn Ihrer Fan-Seite Links haben nicht, wird Ihre Besucher aller Wahrscheinlichkeit nach langweilig und lassen Ihre Seite. Verbindungen schafft Möglichkeiten für Ihre Besucher zu surfen auf Ihrer Internet-Plattformen und erfahren mehr über Ihr Unternehmen.

9. Verwendung Erkenntnisse besser zu verstehen, Ihr Publikum

Die Analysen, die Facebook Einblicke möglicherweise nicht die umfassendste, aber es hat einen relativ guten Job Sie mit Volume Statistiken sowie zur Veranschaulichung die Demographie Ihres Publikums. Mit diesem Tool können Sie deutlich sehen Ihre Fans Alter, Geschlecht, Gebietsschema, etc.. Verwenden Sie es zu messen und Ihre Entwicklung zu verfolgen, damit Sie erfahren, was funktioniert und was nicht. Ein wenig Forschung bieten die erforderlichen Informationen, um besser Ihre Fan-Seite, nicht zu vergessen, sparen Sie Zeit und Geld zu fördern. BTW, können Sie auch Facebook Insights zu viel robuster irgendwann in naher Zukunft erwarten.

10. Verstehen Sie Ihre Mission und Zweck, bevor Sie beginnen

Obwohl es auf Platz 10 notiert ist, sollte es tatsächlich das erste, was müssen Sie vor dem Erstellen und veröffentlichen Ihre Facebook Fan-Seite. Das alte Sprichwort, "nicht zu planen ist Planung zum Scheitern verurteilt ' gilt hier. Stellen Sie sich ein paar Fragen, bevor Sie beginnen, ist Facebook ein marketing-Tool sein, zur Förderung unserer Produkte und/oder Dienstleistungen? Ist unser Ziel, Bewusstsein über den guten Willen, gesellschaftliches Engagement, gemeinnützige Initiativen und Outreach-Programme, die innerhalb des Unternehmens stattfinden? Wollen wir mit unseren Fans, wodurch eine Stimme für sie in unseren (und ihren) Gemeinschaft engagiert werden? Ist es zu Informationszwecken nur (z. B. eine Broschüre Website)? Ist es lediglich ein Werkzeug, um Zugriffszahlen auf unsere Website? Vielleicht ist es eine Kombination dieser Dinge, aber was auch immer es ist... es muss definiert werden.

Auch hier kann Facebook ein hervorragendes Werkzeug, um Sie in Ihre marketing-Bemühungen zu unterstützen; und wenn Sie diese zehn best Practices implementieren können, sollte man auch auf dem Weg zur Schaffung einer erfolgreichen Facebook Fan-Seite.

Ron Haggerty

http://www.wsib2b.com

Ron ist seit Januar 2006 ein zertifizierter Internet-marketing-Berater und geschäftsführender Gesellschafter mit WSI Internet Marketing. Während seiner Amtszeit mit WSI arbeitete er als Web-Entwickler, Designer, Teamleiter, Projektleiter und als Unternehmensberater. Seine größte Stärke ist, dass er versteht, was es für kleine und mittlere Unternehmen braucht, um erfolgreich zu sein. Vor dem WSI er eröffnete zahlreiche erfolgreiche kleine und mittlere Unternehmen und war verantwortlich für jeden erdenklichen Aspekt einschließlich Konzeption, Inbetriebnahme, Vermarktung, Tagesgeschäft und P & L versehen.

Wenn Sie zur Verbesserung Ihrer Internet-Präsenz kontaktieren Sie bitte Ron. Er wertet Ihre aktuelle Onlinepräsenz und helfen Ihnen, eine Strategie für die Anforderungen Ihres Unternehmens geeignet.

WSI Internet Marketing hat Niederlassungen in Orlando Winter Park, Florida und New Orleans, LA

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Social media marketing – 9 ways, use Facebook fan pages for businesses

Facebook is a goldmine - for those who know how to mine it Dessert Gallery bakery & Cafe is one such company. Based in Houston, Texas, it found that store visits increased by 36% because they had a Facebook fan page. Additionally, customers who were their Facebook fans spent 45% more, and company loyalty increased by 41%.

Another company, the Heartstone Inn of Eureka Springs, Arkansas, saw a 20% increase in revenue within 6 weeks of building their fan page, and a ten-fold increase to their subscriber base.

Andrew Wilkins of St. Petersburg, Florida, what about to loose his restaurant due to tough economic times in 2010. Because he had a fan page, there what hub a central for people to not only tune into and hear his cry for help, but so to pass on the message. As a result, restaurant sales went up 40%, and he was able to keep the doors of St. Pete Brasserie restaurant open, as well as attract potential investors.

What is it about Facebook fan pages that have the capability to increase business revenues, and even turn around failing businesses? Here is a list of 9 ways that marketing on Facebook using fan pages can add to your bottom line:

(1) Possibility of spreading your message virally. Though Facebook has removed its "Suggest to Friends" feature, there are other ways of spreading your message and creating a viral effect. Posting status updates that engage fans can thus engage fans' friends. When a status update is sent from a fan page, it shows up the fans' newsfeeds, and this is often how they see it. It also allows their friends to see the status update, and potentially join the fan page. There are also scripts available which allow friends to invite friends to invite friends, and so on, that can explode the fan base. And, of course, the more fans, the more eyes on your message, the more potential revenue.

(2) Traffic to your website. If you have a website with the product/service same as your fan page, linking the two together is a great way to get more traffic to the website. People visit Facebook often - every day, sometimes several times a day - to see what their friends are doing, to play games, look at photos, etc. How many websites can boast similar levels or varieties of engagement?

If a fan wants more info on your company / brand, while on your fan page, they can click on the Info tab, see links to your website, and possibly click on one. Thus, more eyes will potentially see the products and services on your website.

(3) Being engaging. Fans love to and want to be engaged. Engage them and they'll generally come back for more. Asking them to open-ended question, giving a poll, setting up a contest and announcing the winner with perhaps a testimonial from said winner, allowing fans to post comments and pictures, informing of new products, services, and specials - these upload are all ways to engage fans and keep them coming back for more. You want them to think, 'I wonder what's going on with XYZ today,' so that they check your fan page regularly for updates.

(4) Low-cost marketing with potential high yields. A fan page can cost a few hundred dollars to build, and perhaps a few hundred more to get seed fans. This in comparison to websites, which cost hundreds to thousands more, and offline businesses, which cost tens of thousands more. After the building, maintenance, which is hugely important, is done by status updates as mentioned above.

Here is an example of a status update that could lead to high yields: Let's say a fan page on spa services has 2,000 fans. A status update that says "15% discount on all services this week!" "Simply mention REWARDS when paying and we'll set you up," can bring in a surge of customers and bookings that week or longer.

Another example: A fan page about chocolate could highlight one of their products: "Famous ABC chocolate, now selling at $2 per bar, shipping included." Get some for your significant other, to celebrate special occasions, or just because. "Order here [link to chocolate store]." Say there are 5,000 fans, and 1,000 people actually see the status update. Of the latter, 50 people choose to order on average of 3 bars each. That would be $300 generated from posting that one status. In addition, friends of your fans see your status update from your fans' newsfeeds. So, let's say that 200 friends of your fans see the status update in their newsfeed and become fans. Of those, 15 order chocolate worth a total of $ 60. This means that one status update what worth $360 plus 200 fans. Now, imagine if there are 10,000 or 15,000 fans. The yield of one status update multiplies. This is the power of using Facebook for business.

5) Opt-in lists. To opt-in list is a powerful tool to grow your subscriber base and promote your products and / or services to an increasing number of customers.
Entice fans to fill out their name and email address in exchange for a giveaway or contest. The more desirable, the more sign-ups.

(6) Video. People enjoy visual stimulation. Give them something to watch that entertains, informs, and / or invites curiosity, thereby retaining their interest.

(7) Brand credibility. Seeing is believing is stamping indelibly in people's minds that a business with a fan page has a face, is a contender, can stand up and be counted. Please note: much of brand credibility has to do with the fan page being on Facebook, but other important aspects include its appearance, how many fans it has, and how engaged these fans are on the fan page. Deeply imprint a's brand all these factors more minds on people, to where they unconsciously begin to trust it.

(8) Reveal page. A reveal page is content that comes up on a fan page after fans click the "Like" button; otherwise they are not able to see it. by contrast, no-reveal means that the fans can see all content on the fan page without having to "like" the page. Subscriber rates are up to three times higher with a reveal fan page than with a no-reveal page.

(9) Setting up shop on Facebook: you can add a shop tab to your fan page. This way, fans don't have to leave Facebook to purchase a product. Between the shop tab and Facebook statuses announcing specials or highlighting specific products, a fan's buying experience is easier, which increases purchases. This is a better option than having the fan click the link to your website to make a purchase.

So there you have it nine ways to use social media marketing for business. Done right, they will build customer loyalty and ultimately generate more business revenues for your. Listen to your fans, ask them questions, give them what they want, and they'll stick around. So will your business.

Susan Reigner helps businesses build Facebook fan pages. Visit http://www.facebooklikesbuy.com/iframe-fan-page-design to get started today to your fan page. Your websites and Facebook business could be getting increased revenues and massive traffic starting a few days from now.

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10 Ways to Run Your Facebook Fan Page Into the Ground

I was reading a forum post today, and saw a complaint by an unsatisfied costumer of a company. The person flew with an air company, they lost the baggage, had really bad customer support and finally he visited their Facebook Fan Page and ranted there.

To top it, people treated him very bad, posting really unpleasant comments, etc.

It was a very bad experience for the guy and sure isn't a way to run a Facebook Fan Page.

This got me thinking about some other pages I've seen over these few years I have been using Facebook, so I want to remind all of us (not just you, but me too) what is a wrong way to run your Facebook Fan Page.

1. You have no image, info, link to your blog/business

This is the biggest problem on all social sites I have used. It is one of the top 10 reasons why you lose Twitter followers so why would Facebook be any different.

Depending on your page's purpose, there are different images you can use. If the page is about you, you must put your photo on it. If it is a Facebook Fan Page for your business, you can put a logo of your company. If it is a page for your blog you can crop a part of your header and use it as the page photo (if you don't have a logo and don't want your image).

You  must have info section filled in. You need to tell people what the page is about. Not everyone will find your page after they've visited your blog. If a friend suggested the page to a person, and he/she goes to check it out, it is the first encounter with your business. Make sure you inform your visitors about everything the page is about.

If you made the page to promote your blog, online business, or anything online, you must have a link to it. Facebook is the most visited website in the world and it can be a great source of visitors (income) for you. Make sure you show them the road to your blog.

2. You never visit your Facebook Fan Page

Yes, there are people that create a page and think that is the only thing they need to do. Well, people won't just come and like your page. So either you will visit your page and actually manage it, or you better start spending some money on Facebook ads.

You work on marketing your blog/website/business? Well, same thing goes for your Facebook Fan Page. It is an extension of your business so you should treat it as one.

3. You don't reply to anyone on your page

Are you trying to make money online? Who is gonna make you that money? People!!! So you need as many people as you can get. They need to check out your offer and hopefully buy.

How will you get them to do what you want? Make them be thankful. Help them with what ever they need. Communicate with them and show them you care.

How long will it take you to reply to a question on your fan page? 5 minutes? That is all it can take for you to help a person in need. And that person could very well be your next customer.

If you leave them hanging with no answer for a month, not only will they find the answer elsewhere, they will buy elsewhere.

Reply to all posts, links and questions on your page. It is your page and you are the one that needs to make it interesting and live.

4. You post only links, there is no interaction

If you post only links to your new blog posts, you might as well delete your page. The ones reading your blog will already know what is on it, so why would they like your page. New people that run into it, will see a wall full of links and most likely they will not like the page.

The simplest way to start interacting with your fans is posting a status from time to time. You can do it every day, multiple times a day or every few days. It is up to you. This is a great way to get feedback from people by asking them simple questions.

You have a new post idea but you want some additional info before you write it? Ask your fans! Yes, it is as simple as that!

5. You post links that have no connection with your niche what so ever

You should post links other than yours, but if your page is about women clothing, posting a link to "how to find cool rims for your Camaro" won't really work for your fans.

You need to maintain a "theme" on your page like you do on your blog. Of course you should post relevant links to help your fans but there is a reason why they like your page - they want specific info.

Here is an example of a tricky page and a bad way to do it. I have seen a girl that has a Fiverr gig (a website where you can hire people for 5$) where she offers to share your page/blog/whatever with her fans. There are more than 10.000 fans on the page. I have seen the wall of that page and she shared many links on it. Very big percentage of comments say "Why you keep posting these stupid pages" and similar things. Now here are two things that are wrong with this:

people liked the page for what it had to offer, for the name. Let's say (as an example) that the page name is "Keep your hands of my boyfriend". Do you know how many girls, women, teenagers will like that page? Thousands. But the only reason the page was created is to generate many fans. The wall has links from cooking recipes to men shoes and motor oil!
second thing is that you actually don't want to be on a page like that. Now this is not directly connected with what you do on your page, but you should treat your page seriously and not let it be the object of these deals and comments. So if you don't want to be a "victim" of comments like that, why would you want someone to be the "victim" on your page!?

6. You don't allow posts from your fans

Why would you do that? The whole point of attracting people to your business is communicating with them. You won't accomplish anything if you make them listen but won't listen back!

Allow posts from fans and interact.

7. You allow bad words and nasty comments to live on your page

Constructive criticism is always OK. Someone saying they don't agree with you is OK. But don't allow bad words and insults on your fan page. Why let someone insult you just because they don't like you?

Would you let someone act like that in your house? Of course not. So don't allow it there. Delete all the nasty comments and insults. If the person continues just delete him from fans and report him to Facebook.

You must do this to keep your page clean. People will appreciate you getting rid of those...hm, idiots.

8. You allow your fans to be insulted

This one is very connected to the previous one. You don't want to be bullied so don't let your fans be bullied.

Let's return to the story from the beginning. The biggest mistake the company made was allowing all those insults. Page admin should have put a stop to it immediately.

What that company doesn't understand is this: you lost him as a customer because of your bad service...don't you think others will leave when they see what happened. And what he went through on your fan page!

9. You allow any kind of links on your page

This is again connected to number 5. It is OK... no, it is great to let people post some of their links on your page. But don't allow just anything.

Make sure the posts are related to your topic. Don't allow posts to spammy blogs and websites. Don't allow posts to sale pitches. Don't even allow posts to pages that are filled with affiliate links and ads, it is after all your business, why would you send your fans to other businesses.

Do I even need to remind you not to allow links to porn sites, gambling, child abuse, animal abuse, politics, racial and religious content, etc.

10. You don't have favorite pages listed

What are those, I hear you ask.

Favorite pages are listed at the bottom of the left sidebar on your Facebook Fan Page, just between your fans and links.

Why should you add favorite pages? Well, it is not a must of course. But you link to other blogs from your posts so why not show some love to your favorite pages as well. And it costs no link juice. I added a few pages but plan to add all the pages from blogs I follow.

I actually think it will help my fans learn more when they see what my favorite blogs have to offer. So again, the goal is to help them by giving them all info they might be interested in.

Blogger and creator of Live Your Love blog, a guide on How to blog like a star. Blogging about social media, building a great blog from the beginning and giving you tutorials on all blog related things.

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Create your own Facebook fan pages

Did you know there is a free tool that could help promote your music and make probably not full use them? This tool is the Facebook fan page.

Provides a variety of activities, facilitates the Facebook fan page stay in touch with your current fans and build a bigger fan base. Facebook itself combines 250 million people around the world in a large social network. 100 Million of these people are also Facebook mobile on their mobile phones and other mobile devices use. If you have a mere 1% success rate, you could build almost over night 2.5 million fans. How many fans do you have now? I bet that could say quite less the 10,000 most of us... What could be 2.5 million fans for your career?

One of our team members, Larry Ray, together before recently a Facebook fan page for the MusicBizCenter blog so I asked to see him a couple of questions about the process, if he all of the procedures that could help the rest of us with our own music promotion on Facebook. He had some good answers, and I think that they will prove very useful to our readers.

How do you make a Facebook fan page?

By visiting Facebook pages you start and you click on the link to create a page, the third button where it says artist, band, or public figure, enter your desired page name and official site, select Create. This will then create and open the page for editing.

This is the basic page. This is however only a starting point. You must upload a background image. Size 200 x 200 pixels to ensure that it is correctly displayed. Then fill your bands information, including the year you your bands website and other important information formed. Once this is done, you have the essence of a Facebook fan page for your band.

So, we have the fan page. We stop can it?

Now, could you; If you do not, that want to promote your band. For development to be truly effective with a Facebook fan page, must continue the things and add some functionality and flair for your fans. Visit the Facebook apps directory on http://www.facebook.com/apps/directory.php to find some awesome add-ons for your Facebook fan pages.

One of the most important things, add to fan page to your Facebook is a RSS-feed. If you keep your website regularly, you can syndicate the RSS feed on your website directly to your Facebook fan page and all your posts directly on your fan page wall appear. There are several good apps for this task so only choose one that you like. Larry Ray recommends the called NetworkedBlogs because it deals to also your blog on a searchable directory, make it possible to gain some new fans.

A further great addition to your Facebook fan page is the online showcase. She would not to carry out a free live show without setting up a table ware dream why Miss the opportunity, a table were online for your CD's, digital downloads, T-shirts, or other set up? Like the RSS feed Add ons, there are several large shop Windows to choose from. Larry Ray recommends Payvment E-commerce storefront, because it is free, searchable, user friendly and it is PayPal based, so that your fans can buy your merchandise with their PayPal account, e-checks, or any major credit card. You can add link also a button on your home page, to the storefront.

Another good idea is your music, add your Facebook fan page. There are a variety of applications, to do this, and you can also add, that listed your ReverbNation game to your Facebook fan page so you hear your fans join can let your music and your promotion team.

These are just some of the great things that you can do offer functionality and entertainment to your bands fan pages for your fans. There are literally hundreds of applications available so take the time and find yourself something awesome, the best your bands online advertising make.

Find more great tips and tools like this almost every day during the visit of the MusicBizCenter.com blog http://www.MusicBizCenter.com/blog

You get regular doses of practical advice like yours more of your music, get more exposure, attract more fans, pull more concerts and make more money! By M. Moales, Platinum Millennium publishing and the MusicBizCenter.com blog team

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Facebook Fan Pages - The New Capture Page and List Building Tool

Using Facebook Fan Pages to Capture Contact Information

The use of capture or squeeze pages for viral list building and lead generation is familiar to most people who browse the web regularly, but the use of a Facebook fan page (or business page) to capture visitor information is just starting to "catch on." The use of social media in general has taken off at a staggering rate and has ushered in social marketing with it. A Facebook fan page, when used correctly, is an essential component and offers some tremendous advantages over traditional capture pages for list-building and lead generation. With Facebook exploding to now well over 750,000,000 people, the viral power to expand your traffic many times over, greater conversion and the highest accuracy possible makes a Facebook capture page the superior alternative to traditional capture pages.

A Good Capture Page Offers Value

A good capture page offers some type of incentive in exchange for visitors typing their name and email into a form, essentially "opting in" and giving permission to receive emails or even to be contacted by phone. Obviously, the incentive needs to be something of value in order to draw in the right people, but it need not be something of high monetary value. In fact, in many cases the incentive is simply providing online information and/or training and is either delivered via email, like an "e-book," for instance, or in many cases providing a link to a website with videos and links to other valuable resources. This type of lead-capture system requires a graphic-rich offer page with the ability to capture the information and then pass the visitor on into the destination page, where the sale, or "conversion" process continues. The process of converting a visitor to a paying customer often takes time - like a courtship where you develop trust over time and engage in an ongoing dialogue, all while providing ongoing value.

Why Build a List?

The most obvious answer as to why you would build a list is to sell someone something, but the smart marketers are not necessarily looking for just the immediate, one-time sale. They are looking to develop a large following to which they can provide products and services over an ongoing period of time, so it is important that they nurture and cultivate the list by continuously providing value - a "win-win" situation for both parties.

Driving Traffic

How to drive traffic to a capture page is a huge topic and there are many techniques to do so including SEO (search engine optimization), email campaigns, and now through the very powerful new world of social media and social marketing. Businesses are aggressively driving traffic utilizing many of these different methods and we'll take a look at how they can get the most out of their efforts and out of their advertising dollars.

What's a Facebook Fan Page?

Facebook fan pages, often referred to as business pages, are pages where businesses are able to promote themselves on Facebook. Conversely, Facebook's personal profiles are intended to be used for non-commercial, social networking only. Where individuals on Facebook collect "friends", fan pages collect "likes" as they establish a following.

Why do Businesses Need to be on Facebook?

Simply put - because that is where the people are! With over 750,000,000 million users and most of them logging in multiple times per day, Facebook already has more traffic than Google. Already, 83% of businesses are using Facebook in some way because they know they need to have a presence on Facebook. As the saying goes, "put your bait where the fish are" - and they are on Facebook!

The Importance of a Capture Page on Facebook

So if the people are on Facebook, then why not just concentrate your traffic-building efforts on getting the attention of Facebook users and then driving them to your existing capture page websites? Why have a capture page inside Facebook? Well, being active on Facebook is, for most users, an enjoyable activity where they are able to interact with friends, check out what's going on in their social circles, join in discussions, browse through photo galleries, search for lost friends, etc., and often the last thing they want to do is click on something that takes them outside of Facebook. When something of interest floats by them (social marketing), they are less likely to check it out if it points to a site that is external to Facebook. As soon as they click on something which starts redirecting them to an external website, they will simply close it before it even finishes loading. Conversely, they are much more likely to check it out if it keeps them within Facebook.

The statistics for Facebook advertising bear this out, as conversions are much higher if the landing page for an ad is within Facebook. It also fits the sales process well, allowing marketers to develop buying interest in stages, eventually getting them to the point where they are willing to go to the transactional site. Facebook also offers discounted advertising rates of up to 30% for channeling ad traffic directly to a page within Facebook, as opposed to moving them to an outside site.

Facebook is an Open and Viral Network

Facebook is an open network and is built on the basis that everyone within your social circle (your friends) sees everything that everyone else is doing. The newsfeed (when you click Home) is simply a collection of the content that is being posted on the walls (personal profile pages) of all your friends. Understanding this simple concept highlights the powerful viral benefit of marketing on Facebook, or even driving traffic from outside of Facebook to a viral capture mechanism on a fan page within Facebook.

Just as with a traditional capture page, a fan page capture page needs to provide a way to present a graphic-rich and engaging offer or incentive to get the visitor to opt in and then automatically send a confirmation email. Unlike a traditional capture page, it should leverage Facebook's open network environment and automatically send a customized wall post to that visitor as well, thus exposing all of their friends to your business or service. This essentially automates the word-of-mouth process, not requiring the visitor to take an active role. The credibility of that individual translates directly to your product and service, providing an instant recommendation and increases the likelihood that their friends who have an interest in your product or service will go to you first. In fact, by clicking on the linked wall post, they will go to your fan page capture and the whole process starts over again.

So, if you are already driving traffic to a capture page, using a Facebook fan page capture can literally multiply your traffic many times over. Even if only one friend clicks the wall post to check it out, you've doubled your traffic. With many Facebook users these days having 300, 400 or even 500 friends or more, the additional exposure can be tremendous!

Greater Conversion and Better Accuracy

Since Facebook is a membership network (i.e. free), users must log in and identify themselves to Facebook in order to access the network. This allows a Facebook fan page capture to streamline the capture process. Instead of requiring the visitor to fill out a form, providing at the minimum their name and email address, they can simply, with two clicks, give Facebook permission to provide their information directly from Facebook's database to the capture tool. Since they are not directly providing this information it lessens their reticence as well as eliminates the additional keystrokes, so visitors are much more likely to follow through. Statistics support this showing a 3- to 4-time greater conversation rate over traditional capture pages.

This process also ensures the accuracy of the information captured, as it is captured directly from Facebook's database. This eliminates the common occurrence of visitors putting in false information (i.e. Mickey Mouse and Santa Claus will no longer be visiting your site) to get past the capture page. In fact, people typically use their primary email, which is less likely to go away, when they sign-up for Facebook, and they are much less likely to provide a fake name as this would obviously hinder the social networking process of finding old friends, colleagues, etc. Using a Facebook fan page capture automatically upgrades the quality of the information captured.

So to wrap it all up: A market with over 750,000,000 people, viral power to expand your traffic many times over, greater conversion and the highest accuracy possible truly make a Facebook fan page capture the superior alternative to traditional capture pages!

Tim Kacprowicz is an Independent Social Media Consultant with Social Outbreak, helping provide business owners and entrepreneurs with powerful social marketing solutions and business opportunities that leverage the explosive growth in social media, all under his Social Marketing Engine brand. To learn more, visit our Facebook fan page: Social Marketing Engine, and if you like what you see, we always appreciate your "Likes"!

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